HALF ART, HALF SCIENCE
We’re creative partners to brands on the cusp of change. Our work stretches from strategic storytelling to beautiful design systems that reflect the brand in every interaction. It’s a holistic perspective. Clients often say it’s like having an extension to their team.
FOUNDERS & CREATIVE PARTNERS
Bio our thinking stretches both left brain and right brain. We connect strategic brand storytelling to beautiful design systems that reflect the brand in every interaction. It’s an end-to-end perspective. And we’re limber enough to bring together a team of specialists on demand, to give you transformative outcomes without the baggage of a big agency.
Emma Harries
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Joseph Harries
WHAT WE DO
You know everything’s not quite clicking, but the problem at the root is a little hazy. A workshop session can unite a team around a common goal and clarify what comes next.
Fundamentally, what do you stand for, collectively? What’s the persuasive, distinctive and true thing at your centre that we can amplify, together?
If you have multiple offerings, is it clear how they fit together – to your audience, or even to yourselves? We deep-dive into your world to make sense of your brand architecture and nail your customer offer.
If your name isn’t right, you’ll spend a lot of money on marketing to make up for it. We work with existing brands to determine whether a name change is a good idea, and with new brands to come up with one from scratch – like Ambio, Yoma and Mindfull.
Communication is about both the verbal and the visual. We’re designers who love to write. We define a brand’s personality and reflect it in customer copywriting – and tone of voice guidance for the future.
If you have multiple offerings, is it clear how they fit together – to your audience, or even to yourselves? We deep-dive into your world to make sense of your brand architecture and nail your customer offer.
It’s no longer the whole story, but your logo is still the ultimate distillation of your brand. We turn brand strategy into single-minded, compelling concepts, robust enough to stretch from favicons to billboards.
If you have multiple offerings, is it clear how they fit together – to your audience, or even to yourselves? We deep-dive into your world to make sense of your brand architecture and nail your customer offer.
Your brand’s visual identity should be recognisable in every context, even without the logo. We like to think in design systems – clear, flexible principles that shape how typography, colour, layout, imagery and motion can combine to make you, you.
If you have multiple offerings, is it clear how they fit together – to your audience, or even to yourselves? We deep-dive into your world to make sense of your brand architecture and nail your customer offer.
Your website is usually the hero of your communications. We can handle every stage of creation if needed: structural UX design, prototyping, UI page design, writing, development, and easy-to-update content management systems.
If you have multiple offerings, is it clear how they fit together – to your audience, or even to yourselves? We deep-dive into your world to make sense of your brand architecture and nail your customer offer.
Our brand design systems are tools to be handed over, and used for the long-term by anyone. That said, to activate past brands we’ve created everything from brand videos to product campaigns, social media marketing to trade fair experiences.
AWARDS
Transform Awards
Honouring the most innovative, creative and successful brand work across the world.
Best visual identity from the education sector
2023
Best naming strategy (new name)
2023
Best brand consolidation
2023
Best visual identity from the education sector
2022
and in previous roles
North America Transform Awards
Grand Prix
Graphis
Gold Award
DBA Design Effectiveness Awards
Gold