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CLIENT
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Brand structure
Brand identity
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Project
Exclusive Construction Group are specialists in construction and renovation for high-end residential London properties. They manage the whole process, from hardcore structural work to extremely refined finishes and interiors.
But their original identity didn’t live up to the prestige and quality of the projects they undertook. They needed to elevate the brand, clarify their offer and gain stand-out in a highly competitive luxury sector.
Silico are like a digital mirror of your business.
Insight
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Our brand-new logo mark is a unique take on the ‘Ex’ of Exclusive – with the ‘E’ as three stories of a building and the ’x’ as the special renovated apartment within it. It gives them a mark that’s robust enough for a builders’ yard, but elegant enough for Bond St, too.
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