CORWIN
Who teaches the teachers?
Putting the educator-child relationship at the heart of a new brand for a holistic professional learning provider.
Workshops
Brand story
Brand identity
Website design
Brand architecture
Events
Design templates
Project
Corwin are a large, established US-based professional learning provider for educators. For every teacher trying to make a difference in their students’ lives, Corwin publish handbooks, run workshops, host events and more.
Their approach is built on decades of research, collaboration with thought leaders, and a deep understanding of educators’ needs. But their brand had become tired, was inconsistently used and lacked cut-through.
Process
A series of workshops revealed the guiding light they worked by: equity of access; creating a level playing field for all students to succeed. We helped them emphasise this throughout the brand.
Helping every educator helps every student.
Insight
Helping every educator helps every student.
Insight
Creative
Championing every educator and every student was the springboard for the creative solution. We reimagined the ‘o’ and ‘i’ in Corwin to represent two characters, an educator and a child, literally in the middle of their identity.
Corwin’s offer spans books, services , events and resources, though this wasn't always clear to their audiences, who may just engage with them through one lens. Bringing the simple idea of ‘complete’ to the fore allowed us to tell a concise story that highlighted the breadth of their offer.
“Working with Limber on our rebranding project was exciting, inspiring and also easy. They guided us through a complicated process, challenged us along the way, and truly impressed us with their creativity and talent.”
Elena Nikitina, VP Sales and Marketing, Corwin
Heritage
The previous logo incorporated a raven, which had some equity for audiences. In order to acknowledge Corwin’s history we created a ‘heritage mark’ with the raven and founding date, used as a secondary logo in some applications.
Previously, the customer’s experience of product brands across formats was quite fragmented and inconsistent.
Sub-brands
We’ve now steered them from up to a dozen sub-brands to three hero strands that run across books, services, events and resources, with a much greater emphasis on the Corwin masterbrand.
Their flagship event, the Visible Learning conference, needed a design structure that allowed for a unique theme each year but still led with the masterbrand.
Events
For this year’s event, held in Las Vegas, we created lettering to capture the spirit of the theme, and created principles which can be adapted for future years.
The launch of the website and roll out of the brand in March 2025 has heralded a new era for Corwin. Internal teams are palpably excited by the new look and the clarity it gives to their offer.
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