EXCLUSIVE CONSTRUCTION GROUP
Steel beams and chandeliers.
Building premium spaces and great relationships.
Brand structure
Brand identity
Storytelling
Design system
Website design
Project
Exclusive Construction Group are specialists in construction and renovation for high-end residential London properties. They manage the whole process, from hardcore structural work to extremely refined finishes and interiors.
But their original identity didn’t live up to the prestige and quality of the projects they undertook. They needed to elevate the brand, clarify their offer and gain stand-out in a highly competitive luxury sector.
Builders’ yard meets Bond St.
Insight
Our brand-new logo mark is a unique take on the ‘Ex’ of Exclusive – with the ‘E’ as three stories of a building and the ’x’ as the special renovated apartment within it. It gives them a mark that’s robust enough for a builders’ yard, but elegant enough for Bond St, too.
Design
Whilst construction is the bedrock to the brand, it is the quality of materials, craftsmanship and finish that makes them exclusive. These complementary parts informed the typographic approach, with a characterful serif representing the quality and high-end prestige, and a harmonious sans alluding to the more practical side of construction. Aligned pairs of images further balance both the process and the exceptional finish.
Previously known as ERL (Exclusive Residential Ltd.) they needed to relaunch with a new name that encompassed their broader offer and spoke directly to both individual and commercial clients.
Naming and brand architecture
Working closely with the three directors we developed a naming hierarchy which gave them sub-logos for their distinct offerings of Residential, Projects and Aftercare.
